DAY ONE: 4TH MAY 2010

  • Chairman: Jawad Abbassi, Founder, Arab Advisors Group, Jordan

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    • BUSINESS MODELS, DEPLOYMENT STRATEGIES AND COMMERCIAL REALITIES IN MENA

  • 8.50

    • Conference Welcome & Speed Networking

  • Helen Ponsford, Conference Manager, Informa Telecoms & Media, UK
  • 9.00

    • Chairman's Opening Remarks

  • Jawad Abbassi, Founder, Arab Advisors Group, Jordan
  • 9.10

    • Etisalat: Special Strategic Operator Partner Opening Address

  • Khalifa Al Shamsi, Senior Vice President Consumer Marketing, Etisalat, UAE

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    • Etisalat's success story started in UAE in 1976. Since then it has built up a state of the art telecom infrastructure and taken a leadership position of innovation and reliability among regional and international operators. As Strategic Operator Partner of this event, Etisalat will be outlining their current broadband services to date and plans for the future.
  • 9.40

    • Anticipating and Overcoming Operational Challenges: What Lessons Can Be Learned From Early WiMAX Deployments In The MENA Region?

  • Ahmed A. Sindi, PhD, CEO, Etihad Atheeb Telecommunication Company, Saudi Arabia

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    • What is the best strategy to attract new customers from established broadband players?
    • Lessons learned about realising deployment ambitions and the impact of different market conditions upon the business model
  • 10.10

    • Market Overview from an Early Entrant's Perspective: How is the WiMAX Ecosystem Evolving and what is the Vision for the MENA Region?

  • Dr Laith Sadiq, CEO, Mena Telecom, Bahrain

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    • Early launch challenges and key lessons learnt
    • Competitive strategies to differentiate
    • The importance of the eco-system
    • Looking at the challenges ahead
  • 10.40

    • Qualifying the Customer Offering and Segmentation Strategy: What Services To Sell Over WiMAX and To Which Customers?

  • Hassan Abbas, Head of VAS, Wateen Telecom, Pakistan

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    • Fixed, nomadic and mobile applications: Evaluating the ease of migration between different levels of service as the market evolves
    • How does customer segmentation influence service deployment strategy?
    • Capitalising upon the open ecosystem of WiMAX to drive innovation
  • 11.10

    • Networking & Refreshments Break

  • 11.40

    • A Mobile Operator Experience in Wireless Broadband Technologies: WiMAX, HSDPA and LTE

  • Mahmoud Abu Zannad, Broadband Director, Zain Bahrain, Bahrain

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    • To What Extent Does WiMAX Compete or Complement a 3G Offering?
    • Utilizing existing Mobile operator resources to deliver broadband services
    • Key challenges
  • 12.10

    • WiMAX on the Dubai Metro: How does WiMAX Perform As A Backhaul Solution at 90km/ph for The World's Longest Fully Automated Metro Network?

  • Hatem Bamatraf, SVP Network Development, Du, UAE

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    • What makes WiMAX such a good technology choice for backhaul?
    • How has WiMAX performed so far on the Dubai Metro and what challenges have been overcome?
  • 12.40

    • Planning and Implementing a Successful Go To Market Strategy for WiMAX in Algeria: Scalable Architectures and Innovative Services

  • Mehdi Halit, Commercial Director, Anwar Net, Algeria

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    • Optimising all elements of a go to market strategy: from procurement to deployment
    • Understanding the process of taking an RFP from strategic intent to short-listing the essential features of the WiMAX standard and signing a contract
    • How can vendors and operators ensure their goals are aligned?
  • 13.10

    • Networking & Lunch Break

  • 14.30

    • CASE STUDY NAWRAS: WiMAX in a Gulf Market with Low Broadband Penetration

  • Jason Godwin, Head of Core Products & Services, Consumer, Nawras, Oman

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    • Introduction to Nawras and the Omani market
    • WiMAX opportunity in Oman
    • WiMAX market segmentation
    • Leveraging the mobile base and complementing 3G
  • 15.00

    • PANEL DISCUSSION Challenger Operator Strategies And Success Stories In MENA: How WiMAX Can Create Profitable New Opportunities For New Entrants

  • Mahmoud Abu Zannad, Broadband Director, Zain Bahrain, Bahrain
  • Hatem Bamatraf, SVP Network Development, Du, UAE
  • Jason Godwin, Head of Core Products & Services (Consumer), Nawras, Oman

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    • Countering competitive response to market entry from strong but inflexible incumbents
    • What is the best strategy to attract new customers from established broadband players?
    • Evaluating the potential for WiMAX to be used as more than just a 'Gap-filler' in MENA
  • 15.40

    • Developing Sustainable Retail Distribution Models: What Is The Best Way To Position, Price And Sell WiMAX To The Afghanistan Market?

  • Farhad Ghafoor, VP Business Development, RANA Technologies, Afghanistan

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    • Strategies for new entrants and operators with existing wireless network assets
    • Positioning WiMAX services in a competitive local market:When does mobility make sense?
    • Pricing and bundling strategies to drive data usage and acquire new subscribers
    • How to control the ever increasing traffic demands by customers
  • 16.10

    • Networking & Refreshments Break

  • 16.40

    • Using WiMAXWhere It's Needed In Iran: A Successful Deployment Story From Laser Telecom

  • Khashayar Tamadon, CEO, Laser Telecom, Iran

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    • Why WiMAX?
    • Opportunities and challenges
    • Future of WiMAX in Iran
  • 17.10

    • 'WiMAX On A Plate' Briefing with the Analysts

  • Richard Webb, Directing Analyst, WiMAX, WiFi, and Mobile Devices, Infonetics, UK
  • Jawad Abbassi, Founder, Arab Advisors Group, Jordan

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    • Get up to speed with some of the most acclaimed thought leaders in WiMAX at this interactive session. You will have the opportunity to hear the latest insights from leading analysts while sharing experience with your peers in this informal, intimate setting.
  • 18.00

    • Close of Conference Day One