DAY TWO: 5TH MAY 2010

  • Chairman: Zoran Vasiljev, Partner, Value Partners, UAE

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    • Business Models, Deployment Strategies and Commercial Realities in MENA

  • 9.15

    • Mobile Internet: Delivering 4G Now

  • Dr Ching Tarng Hseih, Regional Director Taiwan, WiMAX Forum, Taiwan

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    • Leveraging the strength of the global WiMAX ecosystem to gain competitive advantage
    • Outlining key recent developments in the Taiwanese WiMAX market
  • 9.45

    • How Can WiMAX Operators Capture Customers From Competitors? What Is The Best Way To Educate Consumers About What WiMAX Is And How It Can Benefit Them?

  • Eng.Mohammad Alawneh, Enterprise Solutions Manager, Umniah, Jordan

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    • Customer acquisition and education costs: How do you attract customers away from DSL/Cable competitors?
    • Promoting and positioning the Umniah difference online and in store
  • 10.15

    • WiMAX: Opportunities and Key Factors for Success in 2010 & Beyond

  • Kelvin Lee, Senior General Manager, Greenpacket, Malaysia

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    • WiMAX is here to stay: momentum and growth opportunities
    • a maturing ecosystem: super devices, open-retail certification, global roaming, market dynamics
    • addressing operators' needs in meeting 'on-demand everything, everywhere' consumer expectation
    • key success drivers for operators in 2010
  • 10.45

    • 4G Networks: A New Generation of Capabilities

  • Bill Collins, Strategic Sales Director, Middle East & Africa, Home & Networks Mobility, Motorola Inc

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    • Overview of an end-to-end Greenfield WiMAX network launch
    • Addressing which segment to serve? Start with consumers, corporate users?
    • Considerations for launching into a DSL dominated market also served by other wireless broadband players
    • Marketing strategies and service bundles
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    • KENYA FOCUS

  • 11.15

    • CASE STUDY TELKOM KENYA: The Role of WiMAX in Delivering Compelling Converged Services

  • Evans J. Nyagah, Head of Enterprise Sales, Telekom Kenya, Kenya

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    • Leveraging WiMAX to make high speed broadband affordable to the mass market in Kenya
    • What services does WiMAX enable and how does it fit as part of a converged network infrastructure?
  • 11.45

    • Networking & Refreshments Break

  • 12.15

    • How Are WiMAX Operators Addressing Infrastructure/Device Interoperability And Why Is This Still An Issue In An Open Ecosystem?

  • Kai Wulff, CEO, Kenya Data Networks, Kenya

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    • Solving the plug and play problem: How do you standardise network provisioning more effectively?
    • Interpretation of the WiMAX standard:What are the mandatory fields for interoperability and what features do carriers want to incorporate?
    • A progress report on WiMAX certification
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    • Spectrum and Regulation for WiMAX in MENA

  • 12.45

    • Frequency Assignment Update: Understanding the Regulator's Role in Promoting Broadband Competition and Innovation

  • Dr Imad Hoballah, Commissioner, TRA, Lebanon

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    • Exploring the licence awarding process for WiMAX in Lebanon
    • Meeting customers' ever-growing mobile needs with an effective broadband policy framework
  • 13.15

    • Networking & Lunch Break

  • 14.15

    • Mapping Broadband Availability In The Middle East: Where Are The Unserved Areas And To What Extent Is WiMAX The Best Technology To Fill In The Gaps?

  • Hasan Sharif, Senior Manager Spectrum Strategy, TRA, UAE

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    • Benchmarking broadband penetration in MENA with other emerging markets
    • Leading with strong strategic alliances and a new technology in the rural marketplace
  • 14.45

    • Market Overview of the WiMAX Opportunity in MENA

  • Richard Webb, Directing Analyst, WiMAX, WiFi, and Mobile Devices, Infonetics, UK

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    • Market conditions and drivers for WiMAX in the region
    • Overview of current and future WiMAX activity
    • Potential services & applications
    • Other technologies - mobile & broadband
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    • Devices/Equipment & Certification/Interoperability and Performance

  • 15.15

    • Stimulating Market Demand With New Embedded WiMAX Devices In MENA: How Do New Devices Create New Opportunities For Differentiation?

  • Tony Ghattas, COO, Comium C-Data Network Group Holdings, Lebanon

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    • Service creation and service development for WiMAX operators
    • Developing Value Added Services for differentiation and value creation
    • The opportunity and challenges for WIMAX operators to attract, maintain and retain subscriber stickiness
  • 15.45

    • Vendor Shootout: Which WiMAX Platform Is Best For Different Operator Requirements? Hearing from the Key Players In The Equipment Ecosystem

  • Kelvin Lee, Senior General Manager, Greenpacket, Malaysia
  • Bill Collins, Strategic Sales Director, Middle East & Africa, Home & Networks Mobility, Motorola Inc

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    • WiMAX vendors will have 4 minutes each to present their solutions and demonstrate how they are working with operators and other vendors in the ecosystem towards the common goal of making WiMAX work!
  • 16.15

    • Close of Conference Day Two